See a brand or product in a movie and describe it the movie is Essay

See a brand or product in a movie and describe it the movie is (italian job) the movie made in 2003 - Essay Example Mini Cooper was the leading element during a thriller chase sequence in the movie. The use of Mini Cooper was incorporated in the story in a perfect manner (Ebert). The use of this product was ideal, in a way, that it was a very compact, transportable and perfect for the movie like The Italian Job. The Product placement has apparently proved itself to be very successful. It was a large branding effort by Mini Cooper Company and BMW. Three Mini Coopers were specially designed and built for the movie that included two electric powered Mini Coopers and one technically designed Mini Cooper as gasoline power-driven vehicles are prohibited in L.A subway system, so BMW kept all the considerations as priority. Throughout the making of the movie all the cars were provided by BMW to meet the requirements of the production whereas BMW did not pay for the placement of these cars. I particularly noticed the product as the most influential element of the movie that attracted me. First appearance of the car in the movie was just after Norton’s character goes rogue and killed Charlie. One of the Red Mini Cooper was driven by Stella (one of the main character of the movie) in the opening of the movie. After that Mini Coopers can be seen at the scene when rob, Charlie and Stella in Mini Coopers rushed into the subway when Napster signals them and then they jumped into the subway tunnel however Mini coopers can eminently seen all through the movie during all the action, robbery and chase through the streets of L.A. According to my point of view there is no possible potential risk to the product regarding this movie. The most effective aspect of the placement was the drastic change in sales that were noticed after the release if the movie. It was reported in the Business Week 2004, that the sales of Mini Coopers in 2003 had considerably increased by 22 percent as compared to the last year; it was due to the